Clinical programmes
Expertise that already exists, made findable
Surgeons who lead their field, found from outside only as a department page and a phone number.
For
Clinical sections and programmes
Reference
Pediatric surgery
Approval
The clinician, on every piece
Patient data
None, by design
01 · Reference programmeDesignedAs designed, not results
A pediatric surgical section at a major academic medical center
Exists today
- Surgeons who lead their field
- Techniques and publications
- A department page
The system
On the section’s own domain; each surgeon’s work structured to be cited.
Long-form conversations on a real camera become clips, articles and bilingual versions.
A standing digest and a direct line, so a referral reaches the right surgeon.
Profiles and structured data written so an assistant can name the right surgeon, and cite why.
Presence measured before anything changes, then reported against it.
Counted
- Referring-physician relationships
- Second-opinion requests
- An international audience
- Each surgeon’s findable record
02
Four counts, against a baseline taken first
| Measure | Counted from |
|---|---|
| Audience | Who, not how many |
| Relationships | Referring physicians who subscribe and send |
| Demand | Second-opinion requests that name the surgeon |
| Findability | Search and AI answers that name and cite each surgeon |
03
Who does what
- The section
- One recording session per surgeon; a named clinical delegate for first review; approval on a phone.
- Armage
- Builds the site and the publishing system; drafts, checks, publishes; runs the referring-physician channel; reports against the baseline.
- The section owns
- The site, the recordings, the published work, the data.
04
The question that comes first
Are AI avatars of the physicians used?
Only as a disclosed scale layer for what the physician already said on camera, under written authorization they can withdraw.